How to combine your selling strategy and core values

What if something aligns with your core values but maybe doesn't immediately bring in real American dollars? Only move forward with something if it works with your overall selling strategy. Essentially, something that doesn't bring in immediate cash flow is only okay if it is a part of your overall marketing sales funnel to turn your audience into buyers. Here's how to check in with yourself...

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7 Must-Have business tools

Are you using the best tools for your business? Or are you struggling to find your rhythm in a sea of free apps and subscriptions you don't know that much about? My rule of thumb is to test something out for 3 months and if it doesn't make my life/biz better I get rid of it. Whether you're starting out (or you're on year 5) it's always helpful to take a peek into what business tools other people are using everyday...

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